Dallas Cowboys retain title of NFL's most valuable team

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Dallas Cowboys retain title of NFL's most valuable team

Dallas Cowboys have a Ezekiel Elliott, one of the league's top running backs
Dallas Cowboys have a Ezekiel Elliott, one of the league's top running backsReuters
The Dallas Cowboys are the most valuable National Football League (NFL) team for a 16th consecutive year, according to the annual list published by business magazine Forbes on Monday.

The Cowboys, who have only made the playoffs four times in the last 12 seasons, are worth $8billion, up 23% from last year, Forbes said.

The New England Patriots ($6.4billion), Super Bowl champion Los Angeles Rams ($6.2billion), New York Giants ($6 billion) and Chicago Bears ($5.8billion) completed the top five.

According to Forbes, the average value of the NFL's 32 teams rose 28% percent from last year to $4.47billion due in part to the $4.65billion sale of the Denver Broncos to the Walton-Penner ownership group led by Walmart heir Rob Walton.

The Cincinnati Bengals ($3billion), who fell 23-20 to the Rams in last season's Super Bowl, were the NFL's lowest-valued team on the list.